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Enterprise-Wide Systems Integration
Information Technology / Business Systems Integration Case Study

Managed by Darryl Barlett

Aligning Information Systems Support With Business Requirements and implementing Integrated Business Support Applications"


Company Profile:
$936 million dollar vertically integrated global pharmaceutical corporation comprised of 14 wholly owned subsidiaries, 9 manufacturing facilities, 17 international affiliates and 3 distribution centers. The company has business facilities in New Jersey, Michigan, Texas, Ohio, Florida, Virginia, Europe and Asia.

Statistics:
11 member Board of Directors, 4 inside, 7 outside.
16 Senior Managers
30 Functional Business Areas: (Domestic Sales, International Sales, Marketing, Customer Service, Distribution, Information Systems, Public Relations, Government Affairs, Safety, Quality Control, Contract Administration, Research and Development, Regulatory Compliance, Manufacturing, Finance, Tax, Accounts Receivable, Accounts Payable, Cost Accounting, Purchasing, Shipping and Receiving, Human Resources, Operations, Insurance and Claims Administration, Accounting, Engineering, Legal, Payroll, General Administration, Repair and Maintenance).

* 920 Employees.
* Incorporated 1961, average EPS since 1987 has been 28%.
* Return on average equity since 1987 has been 32%.


PROBLEM STATEMENT:

The company had enjoyed a highly successful operating environment and strong profitability until mid-1996 when certain government regulations changed and six new players entered their market. This new competition had begun to vigorously compete for major national accounts based on lower pricing, long term contracts, 24 hour delivery commitments and higher product quality standards. The company had lost 24 national accounts representing a 5% market share to this competition in 10 months. What had been perceived as a strong degree of customer loyalty had been over estimated.

At this same time, the company's major competitor, who commanded a 31% market share, had introduced three new products, directly contributing to an additional 3% market share loss to the client. Senior Management had begun to focus their energies on improving the competitive capabilities of the company. They perceived and were seeking opportunities to:


* Regain lost customers;
* Implement enterprise-wide Integrated Information Support Systems;
* Regain their #1 market share position, a 43% share in 2 years had been targeted;
* Decrease operating costs by 30% in 14 months;
* Introduce six new products in the current year;
* Improve processes in all functional areas of the business.



Certain competitive intelligence had been obtained by the client, largely by their sales force, pointing to the fact that their competition was using computer techniques to out perform them. Senior management believed Information Systems and Technology could make a significant difference in helping them realize their objectives, but lacked expertise in analyzing the opportunities for Information Systems to make a strategic contribution to improving their competitive position.

 

Problem StatementThey Knew the FollowingWhat Senior Management Did Not KnowMajor Issues
SolutionApproach Used: Steps 1 Thru 9Approach Used: Steps 10 Thru 18Approach Used: Steps 19 Thru 27
Specific Value ReceivedPayoffCompany-Wide Improvements












 

 

 

 

 

 

 

 

 

 

 

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