Enterprise-Wide Systems Integration
Information Technology / Business Systems Integration Case
Study
Managed by Darryl Barlett
Aligning Information Systems Support With Business Requirements and
implementing Integrated Business Support Applications"
Company Profile:
$936 million dollar vertically integrated global pharmaceutical
corporation comprised of 14 wholly owned subsidiaries, 9 manufacturing
facilities, 17 international affiliates and 3 distribution centers. The
company has business facilities in New Jersey, Michigan, Texas, Ohio,
Florida, Virginia, Europe and Asia.
Statistics:
11 member Board of Directors, 4 inside, 7 outside.
16 Senior Managers
30 Functional Business Areas: (Domestic Sales, International Sales,
Marketing, Customer Service, Distribution, Information Systems, Public
Relations, Government Affairs, Safety, Quality Control, Contract
Administration, Research and Development, Regulatory Compliance,
Manufacturing, Finance, Tax, Accounts Receivable, Accounts Payable, Cost
Accounting, Purchasing, Shipping and Receiving, Human Resources,
Operations, Insurance and Claims Administration, Accounting,
Engineering, Legal, Payroll, General Administration, Repair and
Maintenance).
* 920 Employees.
* Incorporated 1961, average EPS since 1987 has been 28%.
* Return on average equity since 1987 has been 32%.
SPECIFIC VALUE RECEIVED:
*
Enterprise Model Consisting of:
- Data flow between all operating entities in diagram format;
- Information redundancies in matrix format;
- Business Process flows in diagram format;
- Functional relationships in diagram format;
* Prioritized systems descriptions in matrix format;
* Quantified information systems support and service
requirements;
* Conducted evaluation of "under development" information
systems;
* Developed Information Systems Strategic Business Support Plan
consisting of:
- Mission Statement;
- Goals and Objectives;
- Strategies and Tactics;
- Identification of non value-added activities;
- Key process identification, process "owners" and process
improvement opportunities;
- Identification of and recommendations for key performance
measurements;
- Integration Requirements;
- Custom designed Systems Development and Implementation
process;
- Implementation Plan timeline, resource requirements and key
success measurements.
APPROACH USED: Steps 19 Thru 27
Step19 Developed and implemented problem solving and process
improvement teams for all key information systems processes.
Step 20 Identified key measurement criteria for each process to
be improved.
Step 21 Identified and eliminated non value-added processes
within information systems organization.
Step 22 Recommended and implemented a test "phased in" approach
for all process improvement activities.
Step 23 Monitored all process improvement activities based on
previously identified key measurements.
Step 24 Recommended and designed a "Systems Development And
Implementation" process.
Step 25 Recommended and designed a "Change Management" process
to control changes to all information systems.
Step 26 Recommended and gained consensus on improvements in
organizational structure and changes in reporting relationships
within Information Systems.
Step 27 Recommended and implemented key "service level
commitments" between Information Systems organization and
internal customers (users) based on industry standards.
APPROACH USED: Steps 1 Thru 9
Step 1
Gained commitment from Senior Management to support and sponsor
the initiative. A "Point of Entry Sub Process" was used with the
support of senior management to define to middle management
personnel the priority and commitment that the initiative would
have in conjunction with other business activities.
Step 2 Identified all functional areas of the business. Erred on
the side of inclusion, not exclusion.
Step 3 Identified process owners (stakeholders) in each
functional area and work group.
Step 4 Discovered, quantified and normalized natural
relationships and interdependencies between functional areas
regarding information flow, needs, format, cycles, content and
definitions which became critical components of the "Enterprise
Model".
Step 5 Performed, understood and documented detailed tasks of
each role in each functional area of the Enterprise. Documented
each current task process. Performed process analysis
identifying opportunities for process improvement.
Step 6 Implemented multiple debriefing sessions with information
systems management group to gain their perspective regarding
issues, needs, problems and structure.
Step 7 Met with responsibility related members of the
information systems organization to understand duties, tasks,
expertise level, internal processes and communication
techniques.
Step 8 Performed each specific task within information systems
to understand and document process approach, key measurement
criteria, missing processes and opportunities for improvement.
Step 9 Evaluated and benchmarked key information systems
processes and performance measurements against industry
standards.
SOLUTION:
Align the Information Services
organization with the business and implement fully integrated
enterprise-wide information systems.
MAJOR ISSUES:
*
Company was currently supported on multiple computer platforms;
* Systems integration was lacking;
* There was no product or information systems development
process;
* Functional areas of the business had widely different
requirements and expectations;
* Internal hidden political agendas existed;
* Information Systems credibility suffered;
* The Information systems organization was in a reactionary
mode, responding to the "squeakiest wheel" in the organization;
* Documentation of the company's internally developed systems
was inadequate;
* Ability to prioritize and develop an action plan was a major
barrier;
* Certain biases existed as to what information technology
should be used;
* Historic information systems decisions were based on these
biases rather than business requirements;
* Competitive intelligence was minimal;
* Process to build consensus did not exist;
* Process ownership did not exist.
WHAT
SENIOR MANAGEMENT DID NOT KNOW:
*
If their investment in information systems could be salvaged;
* What was wrong with their current systems;
* How to define what was required of their information systems;
* The information systems organization did not have an adequate
business support plan;
* How to apply information systems to improve the business;
* How to benchmark their competitors information systems
capabilities;
* The information systems organization had a 3 year backlog of
business support requests;
* How to gain competitive advantage through vendor relations and
integrated information systems capabilities;
* How to properly invest in new information technology systems
products to obtain a stated and necessary return on their
investment;
* How to build consensus as to what was required and set
reasonable expectations;
* How to develop and execute an aggressive information systems
strategic business support and implementation plan.
THEY
KNEW THE FOLLOWING:
*
Information systems had been in place for fifteen years;
* The cost of information systems support had increased each of
the last five years;
* Numerous complaints about the company's information systems
had been registered;
* Staffing had disproportionately increased within the business
when compared to revenues;
* Information systems did not appear to be well aligned with the
business;
* Senior management had been advised by numerous functional
areas of the company that in order to improve they needed help
from the information systems organization.
PROBLEM STATEMENT:
The
company had enjoyed a highly successful operating environment
and strong profitability until mid-1996 when certain government
regulations changed and six new players entered their market.
This new competition had begun to vigorously compete for major
national accounts based on lower pricing, long term contracts,
24 hour delivery commitments and higher product quality
standards. The company had lost 24 national accounts
representing a 5% market share to this competition in 10 months.
What had been perceived as a strong degree of customer loyalty
had been over estimated.
At this same time, the company's major competitor, who commanded
a 31% market share, had introduced three new products, directly
contributing to an additional 3% market share loss to the
client. Senior Management had begun to focus their energies on
improving the competitive capabilities of the company. They
perceived and were seeking opportunities to:
* Regain lost customers;
* Implement enterprise-wide Integrated Information Support
Systems;
* Regain their #1 market share position, a 43% share in 2 years
had been targeted;
* Decrease operating costs by 30% in 14 months;
* Introduce six new products in the current year;
* Improve processes in all functional areas of the business.
Certain competitive intelligence had been obtained by the
client, largely by their sales force, pointing to the fact that
their competition was using computer techniques to out perform
them. Senior management believed Information Systems and
Technology could make a significant difference in helping them
realize their objectives, but lacked expertise in analyzing the
opportunities for Information Systems to make a strategic
contribution to improving their competitive position.
APPROACH USED:
Step 10 Thru 18
Step
10 Reviewed existing information systems strategic plan for
approach and reasonableness. Documented weaknesses in the plan
based on company objectives, strategies and tactics.
Step 11 Reviewed and evaluated both prior and current year
information systems budget and operating statements.
Step 12 Reviewed and evaluated all existing information systems
vendor contracts, relationships and outstanding proposals.
Documented all terms, conditions, options and pricing.
Step 13 Facilitated information systems strategic planning
process. Identified and documented key strengths, weaknesses,
opportunities and threats.
Step 14 Defined and attained consensus as to a new information
systems mission statement. The organization now understood that
they existed as a "service provider" to the rest of the company.
Step 15 Identified, quantified and gained consensus on 5 "vital
few" success goals information systems had to attain within 9
months to support company objectives.
Step 16 Evaluated and recommended key strategies and tactics for
achieving "vital few" goals.
Step 17 Developed consensus on key strategies, tactics and
required resource commitments.
Step 18 Presented and gained consensus as to key internal
process activities for information systems organization. All
processes were prioritized as to importance in supporting key
company objectives and a "process owner" was chosen for each
process to lead improvement efforts.
PAYOFF:
Specific
Improvements---- Information Systems Department
* Implemented a systems development and implementation process;
* Reduced system implementation cycle time by 41%;
* Improved "internal customer"(User) service levels by 36%;
* Eliminated 3-year information systems support backlog;
* Integrated all business support systems and transactions;
* Reduced staffing 22%;
* Implemented customer service/satisfaction rating system;
* Reduced operating costs 29%.
* Renegotiated seven vendor contracts, reducing expenditures by
$570,000;
* Improved 13 departmental processes;
* Eliminated 5 non value-added processes;
* Significantly enhanced credibility;
* Implemented 19 new business support systems in 16 months;
* Implemented "change management" process reducing errors in
system changes from 34% to 2%, a 94% improvement.
COMPANY-WIDE IMPROVEMENTS:
This
initiative achieved the following:
* Identification and implementation of 244 business support
requirements;
* Implementation of a common computer platform and network base;
* Removal of all identified information redundancies and
duplication from the business;
* Reduction of inventory carrying costs by 18%;
* Reduction of product obsolescence by 36%;
* Decrease in operating expenses by 31%;
* Increase in EPS 38%;
* Reduction of staffing by 27%;
* Implementation of a new customer complaint and tracking
system, reducing complaints 43%;
* Increase in global customer base by 16%;
* Reduction in average "days sales outstanding" (DSO) by 28%;
* Improvement of 91 internal business processes; elimination of
14 processes;
* Reduction of cycle time from "point of order to point of
delivery" from 5 days to 24 hours;
* Implementation of a new shop floor control system, reducing
work in process by 46%;
* Implementation of a new order processing system, increasing
the number of orders processed per hour by 38%;
* Reduction of customer billing errors from 8% to zero;
* Implementation of new product distribution and routing system,
reducing shipment costs by 34%;
* Reduction in the cost of returned product by 44%;
* Implementation of new product development and engineering
change system, reducing cycle time from 120 days to 19;
* Redesign of sales reporting system, contributing to increased
revenues of 29%;
* Brought 8 new products to market prior to the end of the year
* Evaluated, selected and implemented an enterprise-wide fully
integrated information systems application suite.
* Attainment of #1 market share position.
   
   
  
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